CCS Rebrand
The College for Creative Studies administrators requested a rebranding of the college. After an extensive amount of research and brainstorming, our team developed our essence statement, which fueled the design process.
“Transforming Passion into Purpose”
We felt that this statement most accurately communicates what the College for Creative Studies does for students interested in art and design. This transformation is represented through a system of dots, lines, and triangles, which serve as the building blocks for the identity system, including a custom typeface.
Our team of five was awarded best overall presentation, and our essence statement was quoted in the Fall 2013 commencements speech. View the introductory video from our presentation below.
Below are the spreads of our Brand Style Guide, which identifies the elements of an identity system as well as defines when and how they are designed to be implemented.
